Retail checkout counter with bags and receipts

Audit engagement

Conversion Audit

A full pass over purchase-path events, checkout friction, and ranked fixes for completed orders.

FormatDocumented review + live debrief
Duration2–3 weeks
LocationRemote analysis · Debrief in KL or video
PricingFrom MYR 8,500

Who this is for

Product, growth, and analytics leads at brands selling through a mobile or web commerce app in Malaysia and the wider region. You already ship releases and collect events; you need a clear reading of where shoppers leave before paying.

What you receive

  • A written conversion brief covering tracking gaps, funnel drop-offs, and prioritized fixes
  • Annotated screens for the browse → cart → checkout → confirmation path
  • A ninety-minute debrief with your product and marketing leads
  • A short appendix listing events that should be redefined or retired

What is included

Access review of your analytics export (or read-only dashboard access you grant), store listing and release notes for the period under study, two clarification calls, the brief, and the debrief session.

What is excluded

We do not rewrite your app code, redesign your UI, or run paid media. Implementation of fixes stays with your engineers and designers. Ongoing retainer monitoring is a separate conversation after the audit.

How we work

  1. Intake — You share the conversion question, a recent export sample, and which markets (for example Peninsular Malaysia vs. Singapore) matter most.
  2. Measurement check — We confirm that “add to bag,” “begin checkout,” and “purchase” mean the same thing in your tooling as they do in the product.
  3. Path review — We walk the live app as a shopper would, noting friction that numbers alone miss.
  4. Brief & debrief — Findings arrive in writing first; the live session is for questions and sequencing work into your next two releases.

Duration and location

Most audits finish in two to three weeks from complete intake. Analysis is remote. The debrief can be held at our Kuala Lumpur office or on video if your team is distributed.

Preparation

Expect to assign one owner who can answer tracking questions within one business day. Read-only credentials or exported event dictionaries speed the measurement check. If legal review of access is required, start that before the kickoff week.

Pricing basis

Engagements start from MYR 8,500. Final quotes reflect app complexity (single SKU grocery vs. multi-brand marketplace), number of platforms, and whether historical rebuilds of broken events are needed. A deposit secures the start week; see our refund policy.

Next step

Request an audit brief with a short note on your app category and the conversion question you care about this quarter.