Why we exist
E-commerce apps in Malaysia often inherit event names from a global template and local payment quirks that never made it into the documentation. Contentmeadowbase started when two former retail analysts kept getting the same call: “Our purchase rate fell after the last release — can you tell us which chart to trust?”
We are not a software vendor. We are a small consulting practice that sits with your numbers, opens your app as a shopper would, and writes findings plain enough for engineers and merchandisers to argue productively.
How we work
- Evidence before opinion — Screens and event samples first; recommendations second.
- Local context — Festival calendars, COD habits, and courier cut-offs shape conversion here; we treat them as first-class clues.
- Finite engagements — Audits and sessions have ends. If you need ongoing help, we define a new brief rather than drifting.
People
Sofia Rahman leads conversion audits. She spent years inside a regional marketplace reading checkout failures before moving into independent reviews.
Daniel Ong facilitates funnel walkthroughs and retention briefings. He previously coordinated release notes between product and customer care for a grocery app serving the Klang Valley.
We bring in a contract engineer only when a client asks for a tracking dictionary rebuild after an audit — never as a surprise upsell mid-engagement.
Location
Our desk is at Office 10, 72 Demo Avenue, Kuala Lumpur 00000. Most analysis happens remotely; debriefs and briefings often happen in person when teams prefer a shared table.
Values we hold
Honesty about incomplete data. Respect for the teams who will implement fixes after we leave. Refusal to dress ordinary checkout friction as a grand transformation story.